Written by Michael LaPick
Healthcare Writer
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Why This Matters:
With the new ruling, when someone opts out of one type of communication, it applies to all forms of contact—calls, texts, and even fraud alerts.
- Consumers don’t have to worry about receiving different types of communication from the same company once they’ve opted out.
How a New FCC Ruling Enhances Consumer’s Health Plan Shopping Experience and Privacy
In October 2024, the FCC made new rules to protect consumers by making it easier to stop unwanted marketing calls and messages. This change, known as the 1:1 revocation ruling, updates the Telephone Consumer Protection Act (TCPA) and helps improve how consumers interact with companies and telemarketers.
Individuals now have easier opt-out options, faster processing, and clearer communication for a better health plan shopping experience.
Why This Matters: With the new ruling, when someone opts out of one type of communication, it applies to all forms of contact—calls, texts, and even fraud alerts.
Consumers don’t have to worry about receiving different types of communication from the same company once they’ve opted out.
At HealthcareInsider.com, you can compare ACA Marketplace or Short-Term Medical plans online or speak with a licensed agent by phone. Shop for health coverage on your terms.
Easier to Opt-Out:
Now, it’s easier than ever to stop unwanted marketing messages. Consumers no longer need to send a formal letter to revoke consent. They can just reply with “STOP” to a text or ask for a call to be stopped right away. This gives consumers more control over their communications.
Faster Processing:
Another important change is that companies must now process opt-out requests within 10 days, instead of taking longer like they did before. This means consumers can stop unwanted calls or texts faster, reducing frustration and improving the experience.
Quick Confirmation:
The new rules also require companies to send a confirmation text after someone requests to stop communication. If the person doesn’t respond within five minutes, the opt-out request becomes final. This makes sure that consumers can trust their preferences are being followed right away.
Helpful Resources For Finding Health Plans
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