Written by Michael LaPick
Healthcare Writer
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Blue Cross of Idaho Review
Blue Cross of Idaho (BCI) is Idaho’s longest-standing and most dominant health insurer, operating since 1945. Serving approximately 600,000 members, BCI offers comprehensive coverage tailored to the unique healthcare landscape of Idaho.
Coverage AreasBlue Cross of Idaho offers ACA, employer, and Medicare plans across all 44 Idaho counties, with national and limited international urgent care access via BlueCard.
Plan TypesStatewide ACA, short-term, employer, Medicare Advantage, and Medigap plans are available. No Medicaid, standalone Part D, student, or retiree group plans offered.
Key Takeaways
- Statewide Coverage: Serves all 44 Idaho counties with ACA, employer, Medicare Advantage, and Medigap plans, plus BlueCard® for emergency care outside the state.
- Affordable & Reliable: Premiums remain below national averages, supported by Idaho’s reinsurance waiver, and complaint rates are among the lowest nationwide.
- Some Limitations: Plans are only for Idaho residents, short-term medical options are limited, and recent Medicare wellness benefit changes drew mixed reviews.
2026 Blue Cross of Idaho Insurance Review
Blue Cross of Idaho (BCI) is Idaho’s longest-standing and most dominant health insurer, operating since 1945. Serving approximately 600,000 members, BCI offers comprehensive coverage tailored to the unique healthcare landscape of Idaho. As of 2026, the insurer continues to provide a strong lineup of individual, family, group, and Medicare plans across all 44 counties, backed by solid financial ratings and a reputation for low complaint volume. While rooted locally, BCI’s BlueCard affiliation provides its members with emergency care access outside state borders.
Pros and Cons
Pros
- Comprehensive statewide coverage across all 44 Idaho counties
- Wide array of ACA, short-term, employer, and Medicare plans
- Strong financial standing (Fitch A- stable outlook)
- BlueCard network for nationwide and some international emergency access
- Low NAIC complaint index (0.11) and A+ BBB rating
- Affordable premiums relative to national averages, aided by Idaho’s reinsurance waiver
Cons
- Coverage is limited exclusively to Idaho residents
- Customer dissatisfaction with wellness benefit changes in Medicare Advantage
- Short-term medical plans include major exclusions and lack comprehensive coverage
- Reports of phone support delays and inconsistent prescription copays
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Coverage Area (2026)
United States:
BCI offers ACA-compliant, employer-sponsored, and Medicare plans across all 44 Idaho counties. No plans are offered outside the state.
International:
Through the BlueCard program, BCI members have access to limited urgent and emergency care services nationally and in select global locations.
Provider Network:
All major Idaho hospitals participate in BCI’s network, and its plans provide widespread in-network provider access within the state.
Plan Types Offered (2026)
Under-65 (Individual & Family)
- ACA Marketplace Plans
Available statewide via the Your Health Idaho exchange in Bronze, Silver, and Gold tiers. All plans include essential benefits. Select Silver plans offer $0 child copays. Subsidies and cost-sharing reductions are available for eligible enrollees. - Short-Term Medical (STM)
Offered for 1–3 month terms. These non-renewable plans have lower premiums but exclude key benefits like maternity care and pre-existing conditions. - Employer-Sponsored Plans
Available to small, mid-sized, and large Idaho businesses. Includes digital tools for plan management and employee enrollment. View employer options - Student Health Plans
No dedicated student-specific plans noted for 2026. - Medicaid
BCI does not administer Medicaid managed care in Idaho.
Medicare (65+)
- Medicare Advantage (MA)
Offered across all Idaho regions, including D-SNP (dual-eligible) plans. MA plans include dental, vision, hearing, and wellness perks—though recent changes to fitness benefits have drawn some criticism. - Medicare Supplement (Medigap)
Idaho MedPlus plans are available statewide with guaranteed renewability and no waiting period for pre-existing conditions. - Part D Prescription Drug Plans
Not sold standalone, but drug coverage is integrated into Medicare Advantage plans. - Retiree Group Medicare
Not specifically offered under a retiree group program as of 2026.
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Recent Changes in Cost and Options (2026)
Premiums and Rate Changes
In 2025, average premium increases were 5% for ACA individual plans and 9% for small group policies. These remain below national trends, partly thanks to Idaho’s 1332 reinsurance waiver.
Out-of-Pocket Costs
Out-of-pocket expenses for ACA plans are aligned with federal thresholds, with lower average costs compared to national competitors.
Medicare Advantage Updates
BCI transitioned from the Silver & Fit gym benefit to Fit On Health. Member feedback has been mixed, with some expressing dissatisfaction over the reduced perceived value.
Plan Enhancements
BCI continues to offer digital tools for member account access and provider search. New dental carrier participation in 2025 expanded plan flexibility.
Network Agreements
All major Idaho healthcare systems remain in-network. No major changes in provider contracting were reported.
Consumer Experience Snapshot
Complaint Index
The NAIC Complaint Index for BCI stands well below the national average, signaling strong member satisfaction.
Satisfaction Scores
No ACSI score available; however, BBB rates BCI A+ and long-term members generally express positive experiences with care delivery and claims resolution.
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Methodology
Our Health Insurance Rating Methodology scores insurers across five main categories, each rated on a scale of 1 to 10. The overall score is the average of: Coverage Breadth, Accessibility, Plan Variety and Customization, Affordability and Value, Innovation and Care Quality, and Consumer Experience and Transparency. Categories assess provider reach, plan diversity, cost structure, care delivery, and member service experiences based on public data, filings, and expert analysis.
Bottom Line
Blue Cross of Idaho stands out as a reliable and regionally focused insurer for Idaho residents. It offers broad ACA and Medicare Advantage options, backed by strong financial performance and a low complaint history. While its geographic limitation and recent benefit downgrades for MA members present drawbacks, BCI remains a top-tier choice for those seeking stability, local access, and comprehensive plan variety within the state.
Disclaimer
The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of HealthCareInsider.com or HealthCare, Inc.
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Rumbek, Bret. Interview by Joy Manning. Email. March 2, 2021.
Blue Cross of Idaho. “Company History.” corporate.bcidaho.com (accessed March 7, 2021).
Blue Cross of Idaho. “Health Insurance for Employers.” shoppers.bcidaho.com (accessed March 7, 2021).
Blue Cross of Idaho. “Blue Extras!” shoppers.bcidaho.com (accessed March 10, 2021).
National Association of Insurance Commissioners. “Blue Cross of ID Hlth Serv Inc: National Complaint Index Report.” naic.org (accessed March 7, 2021).
Better Business Bureau. “Blue Cross of Idaho Health Service, Inc.: Customer Reviews.” bbb.org (accessed March 7, 2021).
Fitch Ratings. “Fitch Affirms Blue Cross of Idaho’s IFS Rating at ‘A-’; Rating Outlook Revised to Stable.” fitchratings.com (accessed March 7, 2021).
Blue Cross of Idaho. “Access Plans for Individuals and Families.” shoppers.bcidaho.com (accessed March 7, 2021).